Revival of tourism industry TRAC formulates the strategies & SOPs - New Flyer International

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Revival of tourism industry TRAC formulates the strategies & SOPs
TOURISM

Revival of tourism industry TRAC formulates the strategies & SOPs 

The Tourism Recovery Action Committee (TRAC) has formulated a three-pronged strategy to mitigate the socio-economic impact of the Novel Coronavirus (COVID-19) on the tourism sector which has been remained closed since impositions of the lockdowns across the country for containing the virus spread.

The TRAC also developed the standard operating procedures (SOPs) for hotels and accommodation facilities, food outlets/eateries, tour operator companies, tourist transportation, and airlines to address issues of health, hygiene, and safety of the tourists, employees, and businesses.

The committee was formed by the National Tourism Coordination board (NTCB) recently to evolve immediate support measures for tourism businesses and strategy for the recovery of the tourism industry after evaluating the rapidly evolving situation in the country in the wake of Coronavirus.

The committee was well represented by all the provincial governments, tourism-related associations, and experts from the private sector.

The strategy, developed by TRAC, would not only revive tourism on a fast-track basis but also help revamp the sector to yield better results in the post-COVID-19 situation. The TRAC also underlined the need for reducing fear factor and inculcating discipline amongst the businesses of the tourism sector, said a news release issued by the Pakistan Tourism Development Corporation (PTDC).

According to the PTDC, both the documents had been shared with all provincial governments and tourism-related associations for implementation. It hoped that the measures suggested by TRAC for the tourism revival would help handle the prevailing situation in effective manners.

PTDC Managing Director, Syed Intikhab Alam said the NTCB at the Federal level would coordinate with relevant ministries and organizations for the implementation of the measures suggested by the TRAC.

“The travel and tourism industry around the globe faced unprecedented challenges of survival. As per revised statistics from UNWTO (United Nations World Tourism Organization), international tourism can be declined to 60-80 percent in the year 2020, making it worse for the tourism industry worldwide,” the PTDC noted.

Likewise, the travel and tourism industry of Pakistan is facing the same economic crisis and hurdles in operation due to travel restrictions.

Moreover, the tourism sector of Pakistan comprises small and medium entrepreneurs and daily wagers whose source of income has a steep decline due to the prevalence of the COVID-19 crisis.

 

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