Sabre and American Airlines renew global distribution agreement as the industry eyes recovery - New Flyer International

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Sabre and American Airlines renew global distribution agreement as the industry eyes recovery
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Sabre and American Airlines renew global distribution agreement as the industry eyes recovery 

(NASDAQ: SABR), a leading software and technology company that powers the global travel industry and American Airlines have renewed their long-term, worldwide distribution agreement.

Under the renewed agreement, Sabre will continue to distribute American Airlines flights and services through the Sabre travel marketplace, ensuring that Sabre connected-agencies will continue to have access to the same American Airlines content, including branded fares, ancillary products and services.

“It’s been a challenging year for the travel industry, and it is critical to us that we support our agency community well,” said Alison Taylor, chief customer officer of American Airlines. “Sabre remains important to American, as we work together with our mutual agency partners to facilitate bookings.”

American Airlines is a long-standing Sabre customer employing Sabre’s travel marketplace as well as its SabreSonic reservations system, and multiple other airlines IT solutions. With a partnership that extends over 20 years, Sabre and American are committed to delivering relevant and meaningful content that helps connect travellers with experiences that matter in their lives.

“As the industry continues to deal with the fallout from COVID-19, distribution of air content through the Sabre global distribution system (GDS) remains an important part of a carrier’s distribution strategy,” said Roshan Mendis, the chief commercial officer for Sabre Travel Solutions. “This agreement strengthens our long-term and ongoing collaboration with American Airlines and demonstrates our shared commitment to providing the hundreds of thousands of Sabre-connected travel agencies and the travellers they serve with the most relevant air content.”

In addition, American continues to collaborate with Sabre on NDC as part of the company’s ongoing commitment to providing a seamless booking experience and the development of next-generation retailing, distribution and fulfilment solutions that benefit airlines, travel retailers and consumers. Sabre recently announced it had achieved Level 4 Certification and is partnering with several airlines as part of its Beyond NDC initiative.

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